This small cat decoration was produced by Hallmark during the later 1920s and into the early 1930s. Their output using the semi-glossy paper stock will have a red reverse.
Hallmark small paper, especially the designs with a yellow reverse, have been mighty movers in terms of valuation over these 18 months.
Two manufacturers that had a significant output of Halloween small paper that may be undervalued relative to where I feel the market is headed are Hallmark and Rust Craft.